Growing Brands with fluff-free ad strategy & Execution

L.A. Headquartered, Internationally Crewed, Universally Results Driven

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Founded on transparency, rooted in simplicity, focused on high scores.

SHIFT is in the objective business. The media plans we dish up are strategies and tactics that serve the big dog/primo/queen bee/single-most-must have-all-things objective. Revenue? Profitability? Leads? Retail foot traffic? Software downloads? It doesn’t matter. We’ll architect a fluid plan to serve the objective. Our eyes stay creepily locked on that object as we continue to make decisions, optimize, and measure.

our services

custom & scalable Advertising solutions

Ask our existing partners, we’ve made life and growth straightforward for them all. We roll with them. That means tracking at their pace, no matter what. Means never being a pushy agency looking to upsell, over providing support. Ever.

At SHIFT Media we don’t get too hung up on models. We provide a few different options to make it work for brands. We also think we should get paid for our brains so we bill for consultative work beyond the initial call/meeting. In other words, we proudly don’t give away strategy.

Consultation

Every time. You don't want us if we don't understand your business. Candidly, we might not want you if you don't understand us. It starts with ensuring fit.

Strategy

Not to be confused with tactics. We lurve strategy (and tactics). This is the part where we've dug in, pulled apart, put back together, and distilled down to an approach that serves your objective.

Execution

The tactics live here - the granular actions across channels, platforms, audiences, devices, and geos to impact performance. This where skill, communication, and experience combine.

Measurement

Only. The metrics. That. Matter. Always. Custom build dashboards, directly connected to the data sources, designed to tell the narrative of the campaign. Conversion and Audience tracking architectures are fully testing prior to launch.

Featured work

From fully integrated cross-platform campaigns tasked with driving measurable online ticket sales, to geo-targeted social video flights with the single goal of lifting brand awareness across key markets.

Los Angeles Zoo

Zoo Lights: Animals Aglow: 360º Media Strategy, Planning + Execution. Digital, CTV, Streaming Audio, TV, Radio, OOH.. Record YoY Ticket Revenue + Attendance from Directly Attributable Sales.

Bad Ass Coffee

National support for 35+ year Coffee Brand and chain of fast-growing chain of retail locations across U.S. Smart strategy leaning into social advocacy, geo-fencing and measured retail location visits from digital ads.

C6 Outdoor

The Roof-Top-Tent space is blowing up - and getting saturated at the same time. C6 Outdoor have a great product at a great price. SHIFT has been able cut through the noise and set record months in sequence. Done through an agile test and learn approach across paid digital channels, from search to social to CTV.

CooperVision

MiSight 1-Day Contact Lenses: Challenged with lifting brand awareness and sales of contacts lenses intended for 10-12 year olds. Great video creative led to a strategy built around reaching and engaging parents of intended audience with possible myopia [nearsightedness]. Heavy contextual and topic targeting of related content. Performed successful isolated tests in specific geos/zips to measure high level impact on requests from patients to HCPs.

Client feedback

don’t just take our word for it

"SHIFT is a bonafide extension of our L.A. Zoo marketing team. With their media strategy and execution, we continue to see great results - even setting some new high scores along the way!"

"a massive part of the brand’s growth has been thanks to partners like you. You’re human-first strategists who took our shops to the next level."