You’re fighting for scraps of attention in the noisiest landscape. Remarketing engages custom website audiences with key messaging to ‘win the second chance’. No sleeping on it.
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AND MAKE A GOOD ONE
Still the intent-fueled keystone to most demand generation strategies. The goalposts are moving daily. We have been living in SEM for 15+ years.
You’re fighting for scraps of attention in the noisiest landscape. Remarketing engages custom website audiences with key messaging to ‘win the second chance’. No sleeping on it.
Meta, Snap, X, TikTok, YouTube, LinkedIn, ‘paid social’ is too encompassing. E-comm, brand awareness, lead gen, B2B, B2C, primary channel, secondary channel – it can all be achieved.
Broadcast and cable TV bought and measured like digital display, measured with the accuracy of search, across every screen type. Prospecting and remarketing. Directly linked to Google Analytics. A performance channel.
Video, Responsive, Static – Google Display Network, Programmatic, Native, Publisher Direct Buys – long are the days of slapping a banner on a site. Moments of interest, real-time behavior, and context is everything.
Mass impression drivers. Moments of impact that can’t be rivaled. Offline channels provide upper funnel reach and awareness that impact online consideration and action.
Priceless. May as well be playing Monopoly if we’re not counting the right things. We make sure we’re all counting the right things.
Google Analytics shifted in July 2023. The data setup changed. A lot of brands didn’t move in tandem. We get everyone up to speed.
Some setups are more complex than others. Data layers, sub-domains, it wouldn’t be our first rodeo.
Data that communicates how the campaigns perform. No vanity metrics. No fluff. Insights that drive action, accessible 24/7.
They’re actively seeking you, your product and your services. Googling ‘you product near me’ right now.
Right here, they don’t need you this minute, but if they know about you today then they’ll seek you out tomorrow.
They got the ball rolling. They checked you out. Gave up for some reason. They need a nudge. Win ’em back!
They’re loyal to your competitor. They love the category and the product. You need to interest, motivate, and inspire them.
This one wants your help! They just don’t know you exist.